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- Gen Y or Generation Why They Give
The members of Generation Y were born between 1977 and 1998. Three of them grew up in my house, so I have a fair sense of what makes . . . . .
Read more... - Op Ed: The Times
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What's New
Tossing Your Cookies: Grassroots Fundraising at its Best
When asked, "What is your earliest recollection of making a charitable donation?" most Americans respond: "Buying Girl Scout Cookies."
The adorable kid next door with the pigtails left her watchful mom at the end of your driveway then tentatively pulled her cookie-laden up to your front door and rang your bell. The merit badges for dog care, stamp collecting, basketry, beading and citizenship lined her diagonal green sash. This was a little girl who was putting her spare time to good use. The future of America was in good hands with kids like this. Your heart melted when you saw her toothless smile and earnest appeal to 'help send other children to girl scout camp.' With two dollars you could make Miss Pigtails happy, send another little girl to camp and get a box of Girl Scout Cookies. You could not possibly say no to this solicitation. Read full story at www.sofii.org.
Gen Y or Generation Why They Give
The members of Generation Y were born between 1977 and 1998. Three of them grew up in my house, so I have a fair sense of what makes them tick, what impassions them, and how we might get and hold their attention. Read more...
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