Ruthellen Rubin
& Associates

Consulting for Nonprofits and Philanthropies


nyuLearn more about graduate programs
in Philanthropy and Fundraising at
New York University.
Email me if you
have any questions.

What's New

Professional Development

We offer the expertise, resources and personalized attention to help your nonprofit organization realize its full potential. Our team also works with philanthropies to help build strong partnerships.

FUNDRAISING STRATEGIES | BOARD DEVELOPMENT | COLLABORATION | TRANSITION

The Nonprofit Blog

2 comments - Last on 01/16/2009

Are you onboard with online fundraising?

The January 15th Chronicle of Philanthropy states that online donations through major giving sites continued to grow in 2008 even though there was drop off in the last quarter.  Take it from me:  online giving is here to stay.  Even if you are an organization whose donors do not typically use the internet to donate, you can be sure that in rapidly increasing numbers, potential donors are going to your website to help make their decisions.

Network for Good recently published an excellent free publication entitled:  The 2008 Online Fundraising Survival Guide:  12 Winning Strategies to Survive and Thrive in a Down Economy .  It is easy to digest and chock full of great strategies to raise more money in the context of websites and emails.  It also includes some good links to important information on website optimization (the 2009 term for direct mail.)  Remember, your website has little value if no one is going to it.   There's a link to learning how to be a fundraising superhero  - an important quality for the challenges that lie ahead.  Don't miss Steps 9 & 10 on cleaning and building your email lists; it addresses these often asked questions.  In fact, I recommend reading every single page of this terrific publication.  It's full of tried and true fundraising fundamentals, great links and timely information.

Let me know how you like it.

Add a Comment

This report is so full of information and ideas -- it's an incredible resource for fundraisers!  The first point -- about the button not working -- is really important.  To quote Anne LaMott, if your wife locks you out of the house, you don't have a problem with your key...  So if your 'donate button isn't working' -- look at the rest of the list.  It's great!


What a great resource!  The survival guide link you provided is truly wonderful. There is so much information that can be brought to any non profit and put to use, especially right now during these hard times. Soon online will be the only way to raise money- especially the younger generations. I specifically realize how important step 7 “(Turning a one time giver into recurring givers) is with the donors I have. The information given  will help us approach our current donor base and encourage them to give again.
Thank you for sharing this information. I learned so much from your class on 1/15 and I know by coming to your website I can continue to learn more and more.
Thank you!
-Alyssa Youngerman


Sign up to receive new blogs by email.


Print this Page
Send To A Friend

Share This


Professional Development in the Cyber Classroom

 Read more...
 

1 comment - Last on 08/20/2014

Making Fundraising History – The IBC for ALS

 Read more...
 

Who's the boss?

 Read more...
 

Learning from One Another

 Read more...
 

Learn to Love your Donor Database

 Read more...
 

Making Our World Better

 Read more...
 

It Takes a Classroom to Change the World

 Read more...
 

It's mid December...do you know what your major donors are doing?

 Read more...
 

Is Your Annual Appeal Letter in the Mail?

 Read more...
 

The Story in the Annual Appeal

 Read more...
 


Archive By Date

2014
- November (1)
- August (1)
- July (1)
- April (1)
- March (1)
- February (1)
- January (1)

2013
- December (1)
- November (3)
- October (2)
- May (1)

2012
- February (2)
- January (1)

2011
- September (1)
- July (1)
- June (1)
- May (1)
- March (2)
- January (1)

2010
- November (2)
- October (1)
- September (1)
- August (1)
- July (1)
- June (1)
- May (1)
- April (2)
- March (1)
- February (2)
- January (4)

2009
- December (1)
- November (2)
- October (3)
- September (1)
- August (2)
- July (3)
- June (3)
- May (2)
- April (2)
- March (3)
- February (3)
- January (5)

2008
- December (3)