Ruthellen Rubin
& Associates

Consulting for Nonprofits and Philanthropies


nyuLearn more about graduate programs
in Philanthropy and Fundraising at
New York University.
Email me if you
have any questions.

What's New

Professional Development

We offer the expertise, resources and personalized attention to help your nonprofit organization realize its full potential. Our team also works with philanthropies to help build strong partnerships.

FUNDRAISING STRATEGIES | BOARD DEVELOPMENT | COLLABORATION | TRANSITION

The Nonprofit Blog

2 comments - Last on 01/27/2009

Tell Us How You REALLY Feel About Your Website

When asked about their organizations' websites, many fundraisers remark:  "Don't look at it right now because   ...it needs to be updated;  ...we're in the midst of a web-makeover;  ...the donation link is a little sketchy;  ...I'm not responsible for it."  In 2009, those answers are not acceptable.

Your organization's website is your billboard and your chance to make a good impression.  Whether or not your prospective donors plan to give online, you can be sure they are going to your website to help them decide whether to make a donation and how much of a donation to make.

Does your nonprofit organization's website:  Reflect your mission, achievements and potential?  Demonstrate that you are ethical, competent and accountable? Reach out, engage visitors and and draw them in to explore and get involved? MAKE IT FUN AND EASY TO MAKE A DONATION?

Check out Principles for an Effective Nonprofit Website for guidelines, checklists and best practices for your organization's website.  You are also invited to listen to and share my recent tele-seminar on "Technology for Fundraising" downloadable from the upper left corner of this website.

Add a Comment

Thank you very much for sharing this useful information regarding the best practices for an organization’s website. I highly recommend to every NPO-manager to go together with his team through the checklist. Questions like “Are there no broken links to pages within your own website?” might sound marginal to some, but are actually a very practical advise since many web pages contain links leading to nowhere … Furthermore I encourage EVERY professional and volunteer to listen to the tele-seminar! You will get a compact and comprehensive overview and many resources on following topics: your organization's website, donor management software, and online and email communications. Especially the tips regarding the donor management software are very useful. If you think of a donor-database as a Rolodex, you better start listening right now!


For a newcomer like myself to the field of fundraising, the advice and links provided on this website are amazing. Thank you for sharing all this expertise. I am convinced that my volunteer efforts on behalf of a small nonprofit in Africa will surely benefit the organization - thanks to all the wonderful ideas and suggestions to be found here. The content is easily accessible and realistic yet inspiring! I am off to revamp the organization's website...


Sign up to receive new blogs by email.


Print this Page
Send To A Friend

Share This


Professional Development in the Cyber Classroom

 Read more...
 

1 comment - Last on 08/20/2014

Making Fundraising History – The IBC for ALS

 Read more...
 

Who's the boss?

 Read more...
 

Learning from One Another

 Read more...
 

Learn to Love your Donor Database

 Read more...
 

Making Our World Better

 Read more...
 

It Takes a Classroom to Change the World

 Read more...
 

It's mid December...do you know what your major donors are doing?

 Read more...
 

Is Your Annual Appeal Letter in the Mail?

 Read more...
 

The Story in the Annual Appeal

 Read more...
 


Archive By Date

2014
- November (1)
- August (1)
- July (1)
- April (1)
- March (1)
- February (1)
- January (1)

2013
- December (1)
- November (3)
- October (2)
- May (1)

2012
- February (2)
- January (1)

2011
- September (1)
- July (1)
- June (1)
- May (1)
- March (2)
- January (1)

2010
- November (2)
- October (1)
- September (1)
- August (1)
- July (1)
- June (1)
- May (1)
- April (2)
- March (1)
- February (2)
- January (4)

2009
- December (1)
- November (2)
- October (3)
- September (1)
- August (2)
- July (3)
- June (3)
- May (2)
- April (2)
- March (3)
- February (3)
- January (5)

2008
- December (3)