Ruthellen Rubin
& Associates

Consulting for Nonprofits and Philanthropies


nyuLearn more about graduate programs
in Philanthropy and Fundraising at
New York University.
Email me if you
have any questions.

What's New

Professional Development

We offer the expertise, resources and personalized attention to help your nonprofit organization realize its full potential. Our team also works with philanthropies to help build strong partnerships.

FUNDRAISING STRATEGIES | BOARD DEVELOPMENT | COLLABORATION | TRANSITION

The Nonprofit Blog

Is Your Annual Appeal Letter in the Mail?

It's a good thing if your organization's Annual Appeal letter is already in the mail.  It will arrive along with the shopping advertisements this week and will offer a call to action on Giving Tuesday on Dec. 3rd.  (If your letter has not been mailed yet, you still have time to get in on the giving season.  Check out my Nov. 14th blog for tips.) However, mailing the annual appeal letter is not enough; it is just the first step.  Even your most loyal donors may misplace the letter, drop it on the way into the house, lose it amongst the Black Friday shopping ads or use it to wipe the doggy poop off their shoes.  

Now is the time to spring into action and offer your donors more opportunities to make the gift:  post your appeal on your social networks - not once but several times leading up to the year's end.  Make a big hoo-hah about Giving Tuesday and remind your donors of the partnership they have with your organization.   Thanksgiving is a great time to mention to your loyal supporters how thankful you are for their generosity.  As the holiday spirit builds throughout the month of December, so does the feeling of wanting to help others.  When that feeling strikes your donors, be sure they are thinking of you.

It goes without saying that your organization's donation page should be in tip top shape right now.  Test it out.  Make sure it works easily on all mobile devices and perform any last minute tweaks to make it as compelling and clean as possible. All your social network chatter must include a clear call to action to make a donation and link directly to your donation page.

Now is the time to be agressive.  Tis the season to raise money to support the good work of your nonprofit organization.

If you're in New York on December 12th, join me and other professional fundraisers to share Annual Appeal best practices at a half-day workshop at the Support Center/Partnership in Philanthropy.  Hope to see you then.

 

Add a Comment
Sign up to receive new blogs by email.


Print this Page
Send To A Friend

Share This


Professional Development in the Cyber Classroom

 Read more...
 

1 comment - Last on 08/20/2014

Making Fundraising History – The IBC for ALS

 Read more...
 

Who's the boss?

 Read more...
 

Learning from One Another

 Read more...
 

Learn to Love your Donor Database

 Read more...
 

Making Our World Better

 Read more...
 

It Takes a Classroom to Change the World

 Read more...
 

It's mid December...do you know what your major donors are doing?

 Read more...
 

Is Your Annual Appeal Letter in the Mail?

 Read more...
 

The Story in the Annual Appeal

 Read more...
 


Archive By Date

2014
- November (1)
- August (1)
- July (1)
- April (1)
- March (1)
- February (1)
- January (1)

2013
- December (1)
- November (3)
- October (2)
- May (1)

2012
- February (2)
- January (1)

2011
- September (1)
- July (1)
- June (1)
- May (1)
- March (2)
- January (1)

2010
- November (2)
- October (1)
- September (1)
- August (1)
- July (1)
- June (1)
- May (1)
- April (2)
- March (1)
- February (2)
- January (4)

2009
- December (1)
- November (2)
- October (3)
- September (1)
- August (2)
- July (3)
- June (3)
- May (2)
- April (2)
- March (3)
- February (3)
- January (5)

2008
- December (3)