- The Impact of an Infographic
Prospective donors are bombarded with messages. To get through this deluge of information, we have to stand out in the crowd with . . . . .
- Tossing Your Cookies: Grassroots Fundraising at its Best
When asked, "What is your earliest recollection of making a charitable donation?" most Americans respond: "Buying Girl Scout Cookies." . . . . .
- Gen Y or Generation Why They Give
The members of Generation Y were born between 1977 and 1998. Three of them grew up in my house, so I have a fair sense of what makes . . . . .
- Op Ed: The Times
Making an Impact One Text at a Time
Complimentary video series with Ruthellen Rubin
We offer the expertise, resources and personalized attention to help your nonprofit organization realize its full potential. Our team also works with philanthropies to help build strong partnerships.
FUNDRAISING STRATEGIES | BOARD DEVELOPMENT | COLLABORATION | TRANSITION
The Nonprofit Blog
The Donor Database
Thank you to my colleague David Matthew for bringing the topic of "finding balance with nonprofit software" to my attention. I believe that proper use of a donor database is THE essential component is any fund development initiative.
It's no longer a question of: Can you afford donor management software? There are fantastic products on the market at every pricepoint. Check out this excellent report from NTEN. The question is: Will you invest the time to learn how to use the software to its full extent? I find that most nonprofits still (yes...still) use their donor database like an electronic rolodex. Unfortunately, many just use it to record name, address, email and gifts. Big deal. That's like using a 4G IPhone to just make phone calls!
First - choose your software carefully. Talk to colleagues and get recommendations from development directors who are using their software to help build relationships, stay connected, monitor correspondence with donors, anaylze return on investment of fundraising initiatives, study trends in your donors' giving patterns, and make realistic projections going forward.
Second - Budget time and money for training, consulting and courses to learn how to maximize the power of the software. With the proper training, the software WILL make you a better fundraiser.
Third - make the guys/gals at your software company's tech support your best friends. Make lists of your questions and call often. Send them birthday cards.
Fourth - Find a few colleagues who use the same software that you use and schedule chats once a month to compare notes and learn from one another.
I get several calls a month from nonprofit professionals asking me what software to buy. It's not about the software, my friends, it's about the development professional understanding the power of this tool and investing the time to learn how to utilize it.
Good luck. And...if you're going to be in NYC next Wednesday, July 13th, sign up for a great panel discussion at the Foundation Center -- Raising Money Over the Internet. I'll see you there.
Add a Comment
Is Your Annual Appeal Letter in the Mail?
The Story in the Annual Appeal
The Inside Buzz on #GivingTuesday
Top Ten Questions Fundraising Professionals Should be Asking Themselves
Are your donors Giving Tuesday, Dec 3rd?
Don't be a statistic
More Nonprofits are not the Answer
Alex's Lemonade Stand
Archive By Date
- December (3)