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The Nonprofit Blog

It's mid December...do you know what your major donors are doing?

Fundraisers are gearing up for the most exciting couple of weeks of the year as we prepare to collect the December dollars.  Our Annual Appeal has been mailed / emailed and our donation pages are ready to process the surge of online gifts. Well done! Thinking of going on vacation? Think again.

Now is the time to get on the telephone (not email, not text...time to use your voice) and call your major donors. Start from the top (largest donation amounts) and contact as many loyal and generous supporters as you can. It's mid December and your major donors are preparing to write checks.

When you get a donor on the phone, be sure to:    

    * Greet her like a friend / partner

    * Acknowledge her last year's gift and describe the difference it made to a person and the impact on your mission

    * Tell a quick "good news" story about your organization

    * Say that you notice she typically contributes in December and you hope she will continue to be a partner

    * Ask her to please consider a gift of $____ as it will support a ____  (fill in the blanks)                                                                 

Your major donors are making a list and checkimg it twice. I guarantee your phone call will drive your organization to the top of that list. Do it now. Time is of the essence.                                                                                                                              

 

 

 

 

 

 

 

 

 

 

 

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It's mid December...do you know what your major donors are doing?

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