Ruthellen Rubin
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Consulting for Nonprofits and Philanthropies


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  • The Impact of an Infographic
    Prospective donors are bombarded with messages. To get through this deluge of information, we have to stand out in the crowd with . . . . .
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  • Tossing Your Cookies: Grassroots Fundraising at its Best
    When asked, "What is your earliest recollection of making a charitable donation?" most Americans respond: "Buying Girl Scout Cookies." . . . . .
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  • Gen Y or Generation Why They Give
    The members of Generation Y were born between 1977 and 1998. Three of them grew up in my house, so I have a fair sense of what makes . . . . .
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We offer the expertise, resources and personalized attention to help your nonprofit organization realize its full potential. Our team also works with philanthropies to help build strong partnerships.

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The Nonprofit Blog

It Takes Money to Raise Money

Schools, hospitals, museums, and social service providers continue to tighten their belts as they adjust to the realities of the new economy.  Readjust services, consider efficiencies and collaborations, but please, don’t abandon your investment in professional fundraising initiatives. 

 Individuals continue to give, and in fact the impact of the recent recession was not all that bad, according to Giving USA 2009

“With the United States mired in a recession throughout 2008, there was no doubt in anyone’s mind that charitable giving would be down,” said (Ms.) Del Martin, CFRE, chair of Giving USA Foundation. “However, what we find remarkable is that individuals, corporations and foundations still provided more than $307 billion to causes they support, despite the economic conditions."

The nonprofit sector provides critically needed services with great efficiency.  Small organizations around the country collect donations and deliver programs, mostly free of bureaucracy and overhead.  I cannot imagine what America would look like without the services provided by our social sector and financed by individual donations.  

Every day, I encourage my nonprofit clients to bolster their fundraising initiatives by investing in professional talent and resources.  As the demand for social services continues to grow, so must our investment in making the connection between those in need and those willing to help.   

 

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2 comments - Last on 11/09/2009

A Word About Email Fundraising

Americans are about to experience the greatest deluge of nonprofit email appeals ("e-peals") of all time.  The reduction of paper mail in our mailboxes this holiday season will be replaced by scores of e-communications popping up in our inboxes. 

Email offers nonprofits efficiency, economy and effectiveness in getting our message out to our supporters.  A loyal donor's gift is just a click away and this Obama-esque method seems to be working.  Donors are clicking more than they mailed and giving more often and more money directly from their desktop/laptop/PDA. 

Take heed, my fundraising colleagues:  Don't let e-peals and cyber-giving cause us to distance ourselves from our donors.  Use the time and money saved through e-peals to spend more time face-to-face with your prospects and donors.  The age-old tenets of fundraising of stewardship and relationship building are more important now than they have ever been. 

Add a Comment

Very true.  I see more fundraisers using mass appeals to solicit smaller gifts rather than putting the time in to secure larger gifts from more committed donors.  The low hanging fruits are not those who will necessarily stick with the cause/organization in the long run. 


I totally agree that development professionals should not neglect personal cultivation in pursuit of e-peals and other forms of internet fundraising. However, I do wonder to what extent personnel is an issue here. When organizations are encouraged to add new layers to their fundraising efforts during a time of economic stringency, they don't necessarily get an increase in personnel to go along with those new fundraising efforts. So, I wonder, do you think that technology is squeezing development personnel as much as helping them? Forcing people to do more with the same resources and so encouraging people to do what is easiest?


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It Takes Money to Raise Money

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2 comments - Last on 11/09/2009

A Word About Email Fundraising

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